JHONNY WALKER BLOND

Luring the next generation of whisky drinkers.

Young people didn’t even consider drinking scotch. Partly because they saw it as their parents’ drink. But mostly because it felt incompatible with their main drinking occasions - casual early evening drinks with friends. JW Blonde addresses this insight with a whole new bombastic world; new logo, packaging, KBAs, colour palette, typeface, tone of voice and behaviours. My role involved creating the print layouts for global use and running the Thai market adaptations - a client facing role and a whole lot of fun.

Interesting little fact you are not aloud to advertise alcohol in Thailand and instead brands operate as a fashion line, which makes for some great merc.

Role: Senior Director   |   Agency: Anomaly   |   Channels: Global Social and Digital