PANDORA SS18
Create a new design system and product approach to hero Shine an 18K gold plated range.
“Florals? for spring? Groundbreaking” I hear you utter in the voice of Miranda Priestly. But our product florals where different. Created from paper craft to reflect the plated nature of the range they pionioneed a new product approach for Pandora. Previously they solely shot on skin. This design system focused on creating a highly adaptable approach for global transcreation in print and digital. As lead designer I concepted, created designs and guidelines for market use.
Role: Senior Designer | Agency: McCann | Channels:ATL, Global Toolkit, Print, Online, In-store & Digital
PANDORA AW18
“Confidence you can wear” the new AW18 Pandora collection is inspired by modern femininity. Truly one of the most beautiful campaigns, shot by Chris Craymer under the art direction of Ruth Boulter.
