PANDORA ME

Launch a Gen Z focused range to lure an untapped consumer base through the Pandora doors. 

Pandora was a previous client of mine at McCann so there was plenty of deep understanding to bring to the table. Differentiation from the master brand was key in this design system; flipping the colour world, using the logo and elements in a bold dynamic way and dialling up the energy.

The range is an adaptable system. This allowed our audience to create and recreate themselves over and over, showing multiple sides of their personalities and experiment with their style. This multiplicity and sense of creative play flowed through all aspects of our system; a maximalist layered design aesthetic, mirrored sets and bespoke animation for our influencers.

For campaign we launched with a music video. A creative collective of individuals coming together as a tribe. Charli XCX was our lead and the provided a new unreleased song - Sweat.

Role: Design Director/ Pitch Designer   |   Agency: Anomaly   |   Channels: Global Social and Digital