MINI X PAUL SMITH

Two icons of British design meet in this special collaboration between Paul Smith and MINI. The MINI STRIP shines the spotlight on an innovative approach to the issue of sustainability in automotive manufacturing. Guided by the overarching themes of ‘simplicity, transparency and sustainability,’ the car showcases inspirational ideas for a more sustainable method of automotive design.

Role: Senior Designer   |   Agency: Anomaly   |   Channels: Digital & Social