FARFETCH

A global brand campaign that speaks to the brand proposition and cultural climate after the pandemic. 

Farfetch is the largest online retailer of luxury goods showcasing established luxury names, niche boutiques and the rising stars of fashion. The campaign proposition and line Open Doors To A World Of Fashion speaks to this brand proposition and a unique time of our history. We created a design system that heroes this openness. As the launch for the new branding by Bureau Borsche logo placement and viability was key. Photography by the incredible Harley Weir.

Role: Senior Director / Pitch Designer   |   Agency: Anomaly   |   Channels: Global Social and Digital